Weak Phrase

“created”

Replace this weak phrase with 7 powerful alternatives to strengthen your resume and improve ATS performance.

Why “created” Weakens Your Resume

“created” is a weak or overused phrase that doesn't effectively communicate your impact and achievements.

ATS Impact: Using stronger, more specific action verbs helps your resume score higher in Applicant Tracking Systems and stand out to recruiters.

Weak Example

“Created training materials”

Strong Example

“Architected comprehensive training curriculum adopted by 200+ employees, reducing onboarding time by 40% and improving job proficiency scores”

Why it's better: "Architected" implies thoughtful design, scale + dual metrics show organization-wide impact

Weak Example

“Created marketing content”

Strong Example

“Produced 50+ pieces of high-performing content that generated 2.3M organic impressions and 15K conversions over 6 months”

Why it's better: "Produced" emphasizes output, specific content strategy + metrics prove ROI

Choose the most accurate verb: Pick the synonym that best describes what you actually did. “Spearheaded” is different from “Coordinated.”
Add quantifiable results: Strong verbs are even better with numbers. “Increased sales by 40%” beats just “Increased sales.”
Match the job description: If the posting uses “orchestrated,” use that instead of “managed” to pass ATS keyword filters.
Vary your language: Don't use the same power word throughout your resume. Mix it up to keep recruiters engaged.

Our AI-powered analyzer scans your entire resume for weak phrases and suggests the best power word replacements.